Top 5 Meal Kits and Specialty Foods Apps Performance on iOS in Middle East Q4 2024

In the fourth quarter of 2024, the performance of top meal kits and specialty foods applications in the Middle East on the iOS platform showcased varied trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the key metrics for each app.

Vivino: Drink The Right Wine saw a steady increase in its weekly revenue, peaking at approximately $1.9K at the end of December. Downloads fluctuated throughout the quarter, with a notable spike to 579 in the week of December 23. Active users remained relatively stable, ending the quarter at around 2.3K.

For Luxvi - Private custom wine, revenue peaked at $1.2K in the week of November 25. However, downloads were minimal, reaching a high of only 23 in the week of November 18.

eMeals - Healthy Meal Plans maintained a low revenue stream, staying around $2 weekly, with no significant download activity recorded during the quarter.

HelloFresh: Meal Kit Delivery experienced a decline in weekly downloads from 543 at the start of the quarter to a low of 22 by mid-December, before recovering slightly. Active users decreased from approximately 6.3K to 5.1K by the end of December.

Lastly, Factor_ Prepared Meal Delivery started with higher download numbers, peaking at 666 in early October, but saw a decrease throughout the quarter. Active users also followed a downward trend, beginning at 3.8K and ending the quarter at 2.8K.

These insights reveal the diverse performance dynamics within the meal kits and specialty foods sector on iOS in the Middle East, as captured by Sensor Tower.